JMS Curves
JMS Curves
July 11, 2018
Let Your Intimates Help You Keep Cool
It's hot and getting hotter! Keeping cool this time of year is high priority for everyone. You may be surprised to find out that you can choose clothing with cooling properties, including intimates.
That's right, offers

bras, panties, and shapewear to help keep you cool.

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There are several ways our intimates are designed with cooling properties.
  • Look for the blue teardrop. You’ll see more and more products with this symbol. It tells you that bra has Cool Comfort fabric.
  • Wicking. Many bras, both everyday bras and sports bras, are designed to wick moisture away from your body to keep you cool. (Moisture is a very polite way of talking about perspiration. Perspiration is a nice way to talk about sweat. Sweating is miserable.)
  • Ventilation. Usually achieved with mesh panels located (or targeted) where women sweat most. Mesh has tiny pinholes that breath or ventilate.
  • Our Champion sports bras feature high-tech cooling technologies, including Champion Vapor technology with X-Temp™.

Cool Comfort fabric

JMS Cool Comfort

Cool Comfort wicking fabric keeps you cool for all day comfort. Here are some products that already feature Cool Comfort fabric.

JMS Cool Comfort Panties in a variety of silhouettes.

Hanes Cool Comfort Plus Cotton Panties, in several styles, have Cool Comfort fabric that is also breathable cotton.

ALL Bali Comfort Revolution bras and panties

Playtex 18 Hour Seamless Cool Comfort Wirefree Bra Breathable Airform® lining to help keep you dry.

Bali Cool Conceal Minimizer Underwire Bra with a Cool Comfort fabric lining.

Wicking bras, sleepwear and shapewear

These are among our styles that wick moisture to keep you cool and dry.

Playtex 18 Hour Breathably Cool Wirefree Bra

JMS Pure Comfort Seamless Wirefree Bra with Moisture Control

One of our first wicking bras was the Playtex Secrets Breathably Cool Shaping Underwire Bra. It uses NILIT® BREEZE fabric designed to help keep you cool. It also has an inner cup lining that wicks away moisture and mesh for targeted ventilation.

Maidenform Curvy Firm Foundations Shapewear – all the pieces in this plus size shapewear line wick moisture.


These cotton-blend items specifically mention cooling, but for more cotton styles, just search the words Cotton Bras and Cotton Panties.

Bali Skimp Skamp Cool Cotton Brief– cool, breathable cotton fabric.

Bali Double Support Cotton Wirefree Bra – cool, comfortable cotton—rich knit fabric.

Sports Bras with Mesh, Ventilation and High Technology

Our sports bras almost always feature mesh panels for targeted ventilation as well as other moisture wicking attributes. Why? Because when you work out, you perspire. (if you don’t, you probably need to work out harder.) But that doesn’t mean you want to end your workout looking like a wet puppy.

Check out our sporty Glamorise and Leading Lady plus size sport bras in sizes from 32A to 54 DD/F/G.

Our Champion plus size sports bras offer mesh, ventilation and groundbreaking Champion Vapor technology. Champion Vapor technology wicks sweat and dries quickly.

Want even more cooling features? This may be our ultimate cooling bra.

Champion The Distance Underwire 2.0 Sports Bra offers Champion Vapor technology with X-Temp™, which dries faster as your body heat rises and wicks sweat away from skin for cooler, drier comfort. It also features cotton fabric, mesh and ventilation.

Whether you're wearing everyday bras and panties, sports bras or shapewear, when you shop at, keeping cool is no sweat!

JMS Curves